AlwaysWoW! For a Great Great WoW in Life

Thoughts from me about things that are cool, that are WoW, that blow me away. Observations about businesses and people from a wide variety of life. Daily encounters - and thoughts outside the box, inside the box and without any box. New thinking, and challenging old thinking. Passionate about life, about respect, and about integrity.

Sunday, December 19, 2004

A sign at a Waffle shop

I visited Alamanda Mall in Putrajaya, once again and boy (or girl), it is getting crowded there. The problem is that there are two entries to different parking lots, but only one is known to the public. And since there is the habit of following the car in front of you, one parking lot - the one know, of course - is packed up to the top, while the other one is totally empty.

Anyway, in the foodcourt is the Waffle Shop and in front of the cashier, there is this very interesting sign.

Judge for yourself. It is the little things that make you different.

Pity, it is so small and the guys and girls behind the counter don't market it. A foodcourt is the ultimate competitive environment. One stall after the next screams for your attention. You have a variety of food, that you can endulge in - just what your taste is like. Mine, today, was for Western Food. At first. But what happened? I stood there, and about three - what? let's call them attendants - behind the counter. Two of them totally ignored me, for about one minute, while the third one at the cashier took care of the one person in front of me.

I am nagging, I know, but there should be some kind of an acknowledgement of one customer - I think.

After she, the cashier girl, finished with the lady in front of me, she attended to me. I ordered my food, and guess what. She ask if I could wait 20 minutes. Business is good, and well, at least she had the couresy to inform me about the time. But I wonder, how much business was lost, besides mine, since I walked away and ate a waffle.

Do something about the attitude. I believe that some of them are the ones leasing the stall and that they have an interest in getting business. It might be THE investment of a lifetime for them and how do they look or operate the stall? As if there would be endless time. As if there are enough customers and one can afford to lose a nagging German. That, well, if you cannot wait, eat somewhere else attitude. Do something with your employees - let them be friendly - it is so simple. While it is more than having a smile policy, a smile is at least a start.

Like the sign at the Waffle shop. They could do so much out of it. Sell the sign, have some fun with it. Forget the receipt, every now and than, and make a big, public affair out of the free food. Now that would be the Free Price that attracts attention, and might even create a buzz, if handled correctly, spontaneously, and with the consumer in mind.


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