Is this advertisement reflecting the Malaysian culture?

Before I forget it - I am carrying this ad from LG with me, advertising for their handphone series. LG is a leading conglomerate in S-Korea, and they actually produce some rocking things. They are coming but I saw this print-ad last week on Wednesday (Dec 8) in The Star and I didn't like it and I don't think - hope - it reflects Malaysian culture.

I don't have a softcopy of the ad, so please let me describe it.

The picture in the advertisement depicted a family driving in a car. Two adults - I assume they are the parents and their three kids - I assume they are their kids. And all are using their handphone. The father, at the stirring wheel, uses bluethooth, with the handphone laying on the dashboard (doesn't he know that the phone will fly like a rocket, in case of an accident?). The mother is sitting on the passenger seat, also encrossed in a conversation. The daughter as well, both using the phone without the hands-free - isn't is said to be better to use a handsfree?

Both boys play on their mobile phones - yeah, boys don't like to talk on the phone that long.

But, what I don't like is that there is no indication of a conversation within the family. It is like, I am with you, but actually, I am somewhere else. Sad, if the Asian culture is like that, nowadays. Is this really Asia?