AlwaysWoW! For a Great Great WoW in Life

Thoughts from me about things that are cool, that are WoW, that blow me away. Observations about businesses and people from a wide variety of life. Daily encounters - and thoughts outside the box, inside the box and without any box. New thinking, and challenging old thinking. Passionate about life, about respect, and about integrity.

Sunday, October 17, 2004

Happy Birthday has been trademarked

There is a strong movement against copyrighting of material with the argument that it stiffles innovation. This is the reason why Creative Common becomes so successful, since they take a more flexible look at it.

There is now this Chinese company called Fufeng that trademarked the wods "Happy Birthday", what means that no other company can use the words together with their products without paying royalties.

Their argument is that with "increasingly fierce competition in the world toy market, the company realized the importance of branding. They were inspired to register the "well-known and pleasant phrase 'happy birthday""

I think that this is a major blow to other companies that used the words in a generic and happy sense. Imagine, no more toys with happy birthday, no cakes or anything.

And this has nothing to do with branding, but only with plain selfish egoism. Someone should tell the little kids that, well, no more cake with Happy Birthday because someone is branding the words somewhere else. Phhhh.


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