Web Toolbar - I finally installed one

I finally got around to the idea of installing a toolbar on my computer - I choose the one from Google. I did it because I am a news junkie - read a lot in course of the day. And it happens that very often, when accessing online newspapers, a pop up turns up. I hate those, and I guess I am not the only one.

Research has shown that most user click them off, before pop-ups are completed their loading - as such, no sense in it. Othertimes, users don't manage to click them off fast enough, when there are more than one that pop up - and this is so annoying. Companies just don't seem to realise that this puts consumers off - a pop up is not a feature that is liked by many consumers. It is company centric, and inmposing. Nothing at all that relates to a great consumer experience. What do you think?